Superhuman shortens sales cycles with the help of SiftHub AI Platform

About Superhuman

Superhuman is a premium email app designed to enhance productivity through a suite of advanced features. The platform leverages AI to assist users in drafting emails that match their unique tone and style, aiming to expedite communication and reduce writer's block. It integrates with Gmail and Outlook, offering functionalities such as extensive keyboard shortcuts, split inboxes, follow-up reminders, read receipts, and team collaboration tools. 

The company’s mission is to empower mid-market and enterprise businesses with the smart inbox solution saving their teams hours every single week.

Understanding the core challenges

The main challenges being faced by the team at Superhuman were:

• Delays in responding to RFP and compliance questionnaires due to lack of information and lack of bandwidth
• Information scattered across Slack channels, Notion and other apps make it difficult to find answers when required
• Technical nature of the smart inbox product makes it harder for the compliance and sales teams to stay up-to-date on the product

“Before I joined, these questions were going to the Head of Finance, and because he wouldn’t have all the information, he would send it over to Engineering, and it would take them a considerable amount of time to get back with answers. This had a trickle effect down the process and would ultimately end with us losing the deal.” - Collin Clifford, Compliance & Legal Program Manager

“I’d heard of tools that might be able to help, but none of them really seemed to focus on using AI the way SiftHub did. At Superhuman, we’re big believers in AI, it’s a part of our culture, so the decision to go with SiftHub was easy. When I started talking to the team there, I saw the potential and knew right away that the SiftHub Platform was something that would help me tremendously with getting through questionnaires.”

Going from 2 week SLAs to just a few days

Superhuman uses SiftHub for 2 use cases:

1. To respond faster to client questions, RFPs, and compliance questionnaires and shorten sales cycles
2. To free up bandwidth for the compliance team by allowing the SiftHub bot for Slack to field technical and product-related questions from the sales team

Superhuman was one of the first customers of SiftHub and the team there has seen the product grow in leaps and bounds over the past year. 

“Early on, I’d mentioned that our team here uses Notion and Slack a lot, and enquired into what could be done to get those apps integrated with SiftHub. The SiftHub team picked it up and worked on it right away, and now both integrations exist.”

Top feature call-outs on SiftHub:

Autofill: “This has been very powerful for me. The first thing I do now when I receive a questionnaire is let SiftHub Autofill do its thing, and it’s very quick. The auto-filled responses need to be reviewed and approved, but the platform gets me 75% there. Now, 500 or 600 question RFPs that used to take me 2 weeks to get done, are getting completed in just a few days. I save at least 8 hours a week, especially on weeks where I have a lot of questionnaires to get through.”

SiftHub bot for Slack: “It’s been a game-changer. I’m trying to empower our sales team to go to SiftHub first with their questions before coming to me – it’s become a first line of defense for responding to technical questions.”

Would Superhuman recommend SiftHub to others? 

“The SiftHub AI Platform is truly a time-saver. With any fast-growing company the answers to questions can change very quickly, and staying up to date on those answers is critically important. SiftHub gives you the confidence that you’re gaining the most accurate answer, every time. Having knowledge across all our apps integrate into a single platform is empowering not just for myself, from a compliance standpoint, but also for our sales and marketing teams. It’s been a genuine pleasure to work with the SiftHub team. Vendors tend to promise a lot at the beginning and then fade to the background once the contract is signed, but the SiftHub team walks the walk. They’re hands-on with getting our feedback, staying in touch, and constantly innovating – it feels like there’s a new feature to discuss every week!”

"SiftHub has proven to be an incredible productivity booster in Superhuman's mission to empower mid-market and enterprise businesses with the smart inbox solution." - Andrew Johnston, Head of Sales