4 reasons to be in San Francisco September 2024

We love sales conferences, and if you’re reading this, chances are that you love them too. 

They are a great opportunity for sales teams to break the monotony of their work, step out and meet awesome, like-minded people, and get the scoop on the latest advancements in the industry. You also get to learn the latest trends, sales tactics, and strategies from the most experienced people working in the industry.

SaaStr and Dreamforce are the biggest names that pop into our minds when talking about sales summits, and they’re both happening around the same time in the Bay Area this year. 

Why Dreamforce and SaaStr?

There’s a good chance that if you’re a part of sales or solutions engineering, you’ll probably be in San Francisco for SaaStr Annual, Dreamforce, or both. Called “the world’s #1 SaaS gathering”, SaaStr Annual ‘24 will witness a footfall of more than 13,000 founders, VCs, and Execs from Cloud and SaaS brands.

SaaStr is a 3-day event scheduled for September 10-12 in the San Francisco Bay Area.

In its 10th installment, SaaStr is also introducing a summit focusing exclusively on AI technologies in SaaS. The SaaStr AI Summit will witness 100+ demos from the best apps in B2B AI.

Dreamforce, Salesforce’s flagship event running for 20 years now, is scheduled shortly after SaaStr on September 17-19 in the same region. Dreamforce has a packed line-up with over 115 speakers and over 1,500 learning sessions attracting over 11,000 product experts from 143 countries. Conference passes are already being issued, starting from $1,499 for a limited time.

If you’re considering a trip to San Francisco to attend these events, this blog might help make that decision easier. There are other great events you could check out in the area happening around the time of SaaStr and Dreamforce, so you can max out the amount of networking done in a short span of time. 

Read on to find out what they are and why you should attend them.

Events you can attend while in SF for SaaStr & Dreamforce

Sales Enablement Summit

Dates: September 4th & 5th

Venue: Marriott Marquis, San Francisco

The Sales Enablement Summit brings together the brightest minds in sales enablement every year for two days. This event is geared towards teaching impactful enablement tactics for your business strategy from industry leaders.

This event is the perfect opportunity to show the strategic value of sales enablement to your organization’s management. Speakers include leaders and professionals from American Express, Microsoft, Linkedin, PayPal, and more.

Why should you attend?

• Discover new sales trends and use industry innovations to highlight your product's value in competitive markets.
• Share insights and build lasting connections with enablement professionals worldwide.
• Gain skills to advance your career and learn to effectively demonstrate your strategic value to senior management.

Product-Led Summit

Date: September 4th & 5th

Venue: San Francisco

The San Francisco edition of the Product-Led Summit is an event dedicated exclusively to product experts. It is where product specialists from around the world gather to reveal case studies, best practices, and common challenges to help attendees get up-to-date with the latest industry trends and innovations.

The event is going to combine panel discussions with a keynote led by speakers who specialize in different areas of product marketing and engineering. You’ll get to learn how to put into practice impactful tactics to accelerate product-led growth and how to leverage the latest trends and emerging technology. This is also a great platform to build a local support network within a revered global community. Speakers include leaders from corporations like Uber, Upwork, Salesforce, Cloudflare and more.

Why should you attend?

• Network with top product management professionals like the Chief Product Officer at RBCx, Vice President of Product & Design at Intuit, and more.
• Engage with a community of product enthusiasts to seek advice, exchange perspectives, and build relationships.

The AI Conference

Dates: September 10th & 11th

Venue: San Francisco

The AI Conference brings together the brightest minds in the field of AI for a momentous two-day event. Over 70 top engineers, researchers, and developers will push the boundaries of AI and technology.

The conference stands out with its three distinct tracks, each aimed at different areas of AI. The Builders Track is all about the practical aspects of building and deploying AI systems. This is where you’ll get to learn about the latest tools, frameworks, and systems used in building AI. The Technical Track focuses on the underlying technology and core principles governing AI systems. Finally, the Strategy track is involved with the strategic implications and real-world impact of AI. It is where discussions on AI adoption, ethics, and social impact take place.

The lineup includes industry leaders from Google, OpenAI, Meta, Deepmind, MIT, and more. Registration is ongoing and starts at $1399 per attendee.

Why should you attend?

• Gain first-hand access to the latest advancements in AI, including AGI, LLMs, and neural architectures
• Learn from over 70 top industry experts, researchers, and thought leaders who are actively shaping the future of artificial intelligence
• Attend a variety of sessions across three tracks—Builders, Technical, and Strategy—catering to different interests and expertise levels

SaaSBoomi Caravan’24

Dates: September 12th to 16th

Venue: San Francisco Bay Area

SaaSBoomi’s Caravan’24 is a five-day event that includes several conferences by industry leaders who will share their experiences in building and scaling SaaS startups in the US market. The event will also include several SaaS founders, including women entrepreneurs.

The event will include multiple tactical workshops, during which founders will share insights on multiple US GTM topics. You can also engage in Enterprise Connect and VC Connect to better understand your buyer’s perspectives with meaningful conversations.

Why should you attend?

• Participate in breakout discussions and workshops focused on building and scaling SaaS companies in the US
• Engage in activities specifically tailored for founders to connect with peers and maximize networking opportunities

Sales 3.0 Conference – AI Sales Summit

Dates: September 25th & 26th

Venue: Virtual

The AI Sales Summit ‘24 is a coveted virtual sales conference from the Sales 3.0 organization. It aims to help attendees master the power of AI to drive sales solutions. The event is attended by chief sales officers and Sales VPs from reputable organizations.

Attendees learn from top sales leaders and industry experts who will discuss strategies to help their sales teams succeed in the new AI-driven economy. Attendees are even given the option to nominate speakers before the event commences.

The event provides an excellent platform for real-time networking with sales professionals. This is facilitated via live chat and one-on-one virtual meetings. Early bird pricing for the livestream passes starts at just $79.

Why should you attend?

• Get actionable tactics and strategies on how to enhance sales performance
• Learn to succeed in an AI-driven economy through case studies
• Network in real time with peers and speakers via live chat and one-on-one virtual meetings

Which event do you look forward to?

While we’ve listed some of the best events related to sales, many non-sales events might also appeal to you. Keep an eye out on your social circles for news and announcements regarding such events. The networking opportunities and the friendships you build with industry professionals worldwide alone make attending these events worth it.

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